Monday, October 27, 2008

Keep Records On Your Downline

Business, Business Opportunities.

Keep your downline active for the long term - anyone who has recruited more than a couple of people into their organization have experienced the" revolving door" syndrome - where you recruit one person and it seems two others drop out. It is even more frustrating to see people leaving faster than you can recruit them. Obviously, this is frustrating and makes you wonder why it is so difficult to get your downline to stay active.


Realize this happens in every business that fails to implement the one often forgotten element of retention. - we focus all of our energies on the toughest part of building the business which is recruiting. Too often we are so caught up in recruiting new downline that we forget about the downline we already have. Yet we forget to take action on the easiest part: Follow - up customer service. The number of people in the downline who drop out should not be dropping out like they are. While follow - up customer service may seem difficult to get to sometimes, it is extremely important for future growth and improving your retention rates. People drop out because they are often ignored or forgotten by their up line.


It is far more difficult to recruit new downline than it is to follow - up and follow - through with those you already have. - your goal should be to improve the retention within your own team and to make your customer service to your downline a priority. Below are seven things you MUST do to ensure your" revolving door" in your organization stays locked and to keep your downline active for the long term: Implement a customer service policy. Follow - up is following - through. If you truly want to build a solid and profitable network marketing business, you need to implement the following policy: Provide service and follow - up to your downline. Just because someone signed on the dotted line, does not mean the sale is complete.


Call them within one week of their purchase to ensure they are happy and are using the product/ service. - you must follow - up with your new downline within one week. If they are wanting to build the business, call to make certain they are tapping into the resources and getting off to a good start. In your prospecting and recruiting efforts, you planted seeds to start the relationship building process. Staying in contact shows you care. Stay in touch with your downline. Staying in touch will also provide you with an opportunity to get additional business and to strengthen the relationship.


Doing so will show you care and value their business. - anticipate the needs of your downline. You will strengthen your relationship and will more fully understand their current needs. By staying in contact, you can anticipate or stay ahead of your downline needs. This ultimately leads to anticipation of future needs. This will help you keep your downline happy, satisfied and even can help you to exceed expectations.


Try to always think ahead. - keep records on your downline. You must create customer files with personal information on your downline. As your business grows, it will become impossible to keep all downline information and individual needs in your head. This information should include notes on your conversations and on their current or potential needs. No one is guaranteed success.


Work closely and be supportive. - however, you will be amazed at how high of a success rate you will have with those you personally sponsor when you work closely with them and are supportive of their efforts. But, if you provide support and show you care, you improve the retention of your downline. Granted some people will never do what they need to do and you can' t build the business for them. Create intimacy with your downline. Show them you are not just in it to get their money.


What this means is to be genuine in your concern for your downline as a person. - you must go beyond just an order taker and help people get what they want and need. If you provide value through concern for them as a person and deliver quality customer service in every way possible, you will find your downline will be there for the long term. The difference between you and your competition boils down to one thing - customer service. Keep in mind, the stability of your residual income will be in direct proportion to your personal follow - up and customer service. As you build your business in the future, make certain you follow - up and follow - through with customer service.


Make follow - up and customer service your PRIORITY! - your wealth depends on it!

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